Our Story

We have been selling online for over 15 years. BabySquad™ was opened in 2020 to take advantage of rapidly evolving international logistics which allow us to source products overseas and get them shipped quickly without the need to stockpile large inventories domestically. This results in minimal overhead and allows us to offer fantastic prices on quality items to our customers.

We spend a lot of time curating unique and quality products and work hard to ensuring that the vendors we use are reliable and provide quality products. That is the essential part of our business because if that part of the equation fails then we will not survive since consumers have many choices when shopping online.

We offers market leading, innovative, and affordable keepsake products which are loved by parents all over the world.

With a customer centric approach to business and entrepreneurial spirit found in everything we do – our family working tirelessly towards an ambitious vision for our business. I am so grateful to our customers for always being our biggest advocates which is the most rewarding part of our

We offers customers a beautiful keepsake to last a lifetime. We hope that through our products, we're able to add just a small spark of joy in your life.

We absolutely love to see little cuties on our social channels. Please do share your reviews or feedback with us. 

2021 is a very exciting chapter in our story and we are excited to share it throughout the year!

From our family to yours – thank you very much for your support.